A case study of the acceptance of new technology
Subject is intercultural management
Topic: A case study of the acceptance of new technology
Theory: TAM or related ones ( u can use more)
Field research:
base on the model (TAM), conduct a field research in a company to see what are the major reasons and arguments for acceptance of or skeptical attitude toward the use of new technology (this can be focused on one tech such as robotics, full automation, or smart home…).
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