Week 1    Leadership and Management Paper

  Write a 1,050- to 1,400-word paper in which you articulate the difference between leadership and management using the following criteria:

• Define leadership and management.
• Differentiate between leadership and management with specific examples from the text, literature, or personal example. What are some of the different leadership and management roles and what are their functions? How are these roles similar? How are they different?
• Differentiate between Trait and Process leadership with specific examples from the readings.
• Provide a rationale for your answers from the course text and at least two additional peer-reviewed sources.

Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.    

Week 2    Leadership Profile Part I

Your co

Your company's vice president of human resources has approached your team for assistance in recruiting and developing your organization's future leaders. The vice president has asked your team to brainstorm, research, and prepare a written profile. Write a 1,400- to 1,750-word leadership profile including the following:

• A summary of your team's selected company.
• A description of commonly desired leadership traits in this industry. Why are they important to your chosen organization?
• A description of commonly desired leadership skills in this industry. Why are they important to your chosen organization?
• A description of commonly desired leadership styles in this industry. Why are they important to your chosen organization?
• A description of commonly desired leadership behaviors in this industry. Why are they important to your chosen organization?
• A description of commonly desired personality traits and ho

Watch the video case study "Geek Squad: A New Business for a New Environment." Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment. Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

• Explain what the specific key environmental forces are that created an opportunity for your company.
• Identify if there have been changes in the purchasing patterns of your organization's target market in recent years.
• Conduct an environmental scan for your chosen company to identify key trends.  For each of the five environmental forces (social, economic, technological, co

You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.

   

Edible Arrangements® - Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.

 

In this scenario, you will be responsible for the following:

   

In addition you will be conducting the following tasks:

 

This week you are playing the role of the Marketing Manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices. Approximately 70% of the revenues of Minnesota Micromotors, Inc. were generated from customers that placed large-volume orders.

In this Assignment, you will engage in the development of the following professional competencies:

Why is the concept of derived demand so important for companies selling products and services to other organizations? What is an example where an industrial company has benefited from changes in end-consumer demand?