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From a business perspective, what are the dangers of greenwashing?

After reading 7 Sins of Greenwashing (And 5 Ways to Keep It Out of Your Life),
(https://www.ecowatch.com/7-sins-of-greenwashing-and-5-ways-to-keep-it-out-of-your-life-
1881898598.html)  discuss the tension between the businesss interests in maximizing profits and the
publics interest in receiving complete, truthful, and non-misleading information about products that
they purchase. From a business perspective, what are the dangers of greenwashing? If you were a
marketing executive, would you have a policy against greenwashing? Why or why not?

 

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