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Marketing

Reverse Engineering Marketing plan for Wii Fit Game from Nintendo.
Sections to research:

Identify the distribution channel(s)
Identify the channel strategy
Identify channel sell-in strategies
Identify the corresponding internet-based application of the product or service (to the above)
Identify the price points and pricing structure
Identify and present the promotion methods and strategies and promotion mix, including the media mix
Identify the corresponding internet-based application of the product or service (to the above)

 

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