104 Organisational Behaviour: Richard Branson’s leadership Outline of Richard Branson’s business objectives (and philosophy) Research Paper

Section 1 – Richard Branson’s leadership Outline of Richard Branson’s business objectives (and philosophy). Analysis of his business philosophy with reference to organisational theory (classical and human relation schools). Perspectives on organisational structure (e.g. mechanistic v organismic, and contingency approach). Given globalisation should Richard Branson consider a more post-modern organisation? Section 2 – Richard Branson’s traits and behaviours Outline of Richard Branson’s business objectives (and philosophy). Analysis of his business philosophy with reference to organisational theory (classical and human relation schools). Perspectives on organisational structure (e.g. mechanistic v organismic, and contingency approach). Given globalisation should Richard Branson consider a more post-modern organisation? Section 3 – Situational leadership and the wider context Apply situational leadership theory to Richard Branson’s leadership. This should include a concern for the extent to which he has regard for the characteristics and personalities of his employees in his leadership. Does his transformational leadership apply in all circumstances? Your analysis might also be assisted through a comparison with other business leaders. Why is Richard Branson’s leadership different to these leaders?

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