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6-2 Case Study

Overview: After reviewing a synopsis of a mobile campaign, you will summarize the goals, execution, and results of the campaign.

********Prompt: Select one of the campaigns below and address the following topics:*************

  • Problem and Goal: What problem was the brand trying to solve or what opportunity were they trying to capitalize on?
  • Solution: What was the solution? How did they effectively leverage the benefits of mobile advertising?
  • Audience: Who was the target audience?
  • Results/KPIs: What KPIs were used to measure success? What were the results of the campaign? If you cannot find this information, explain the KPIs you
    would have recommended for the campaign.
  • Recommendations: How could they improve or extend the campaign further?
    Campaign Options: Choose one of the campaigns featured in either of the resources listed below. You may want to conduct additional research to find more details on your selected campaign.
  • 7 examples of effective mobile marketing campaigns
  • 14 Insanely Simple Mobile Marketing Techniques You Can Steal from the Fortune 500
    Guidelines for Submission: ******Your paper must be submitted as a 1- to 2-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Include at least three citations in APA format.*****

BELOW ARE THE SOURCES: (PICK ONE) 

https://www.sailthru.com/marketing-blog/14-insanely-simple-mobile-marketing-techniques-can-steal-fortune-500/

https://web.archive.org/web/20190525055942/https:/www.smartinsights.com/mobile-marketing/mobile-advertising/7-effective-mobile-marketing-campaigns/

 

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