Module 5: Value Capture and Ethics

Module 5: Discussion Forum
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Identify a product that you think you have paid either too little for or too much for. Identify the pricing strategy you think the company is trying to implement (based on
the assigned reading) and evaluate the effectiveness of the strategy. Use at least two sources to justify your answer. You should also use outside research (at least two
sources), evaluate the effectiveness of the strategy, and address the competitor’s response to the pricing decision.
Your responses in the discussion board must be well written according to CSU-Global Guide to Writing and APA Requirements. The CSU-Global Library is a great place to
find resources.
Respond to at least two of your classmates' postings

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