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  • Essay
  • December 10th, 2013

Industry Analysis Custom Essay

As a team, you are required to complete an industry analysis on an industry of your selection approved by the instructor during the course. Chapter 4 provides a

discussion on some of the essential elements of the general environment, industry, and competitor analysis. Your analysis should include essentially 7 sections. They

are: 1) Introduction and Background, 2) Dominant Economic Characteristics, 3) Six Forces of Competition, 4) Competitive Position of Major Companies and Competitor

Analysis, 5) Key Success Factors, 6) Industry Prospects and Overall Attractiveness, and 7) Conclusions. Not all of these sections are discussed completely in chapter 4. Some items like Dominant Economic Characteristics are not included in the text. The Dominant Economic Characteristics include: market size (sales and volume), scope of competitive rivalry, market growth rate, number of companies in the industry, customers (profile, demographic, etc.), degree of vertical integration, ease of entry/exit, technology/innovation, product characteristics, scale economies, experience curve effects, capacity utilization, industry profitability, etc. The industry analysis is worth 150 points.
Often public investment and brokerage firms, i.e., Merrill Lynch, etc. will conduct a similar analysis every three years on an industry. If you obtained such a copy from an equivalent source it would be very helpful. Also, the CSUS has a government document section where various committees and sub-committees will conduct industry reviews. These reviews may occur every 5-7 years. Do check with the second floor South of the Library for data sources available besides the internet options.
The company we choose is Muscle Pharm.
PLEASE ONLY DO SECTION (6) which isIndustry Prospects and Overall Attractiveness

 

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