A critical analysis of an organisation's external environment that utilises a recognised analytical framework as a basis of the analysis. the choice of organisation is determined by the student Custom Essay
1. explain and justify your choice of analytical framework, which is PESTEL
2. Identify key environmental issues and choose appropriate areas for your analysis. N.B: You should concentrate your analysis on one issue per element.
3. Do not confuse internal and external factors: the focus is the external environment.
4. Use appropriate data/statistical/academic literature sources to illustrate your discussion.
5. Provide relevant and purposeful examples from own and/or other organisations where appropriate however balance of text should emanate from academic literature/statistical sources.
6. Identify counter-balancing issues and possible degrees of uncertainty.
7. Link issues where appropriate.
CONCLUSIONS: these should flow logically from your main discussion of the identified issues.
REFERENCES: all sources should be clearly cited in accordance with harvard writing style. it is essential that quality sources are used such as journal article and academic texts.
PRESENTATION: A clear, concise, coherent and logical structure is required.
N.B: choice of organisation should be any recognised organisation in the UK apart from TESCO.
Its a PESTEL analysis of the organisation that is required in this essay.
NOTE:
The essay should follow this order:
1. Introduction
2. Pestel Analysis
3. Organisation XX
4. Industry analysis: PESTEL Framework
a. Political factors
b. Economic Factors
c. social/cultural factors
d. Technological factors
e. Environmental factors
f. Legislative factors
5. Conclusion.
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