abu dhabi events

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Project Description:
Students are to submit a research paper analysing the usage and impact of social media on a company’s image and reputation. The research paper assessment will examine the role social media plays in the success of organisations. After consulting with the teacher, each student will choose an organisation and examine its usage of social media and the impact it has on the vision and business strategies of the organisation. Students are expected to choose organisations that are active in social media in order to be able to analyse the success / failure of their SM strategies in achieving corporate goals.
Students are also expected to compare the usage of social media to traditional media and present an analysis of benefits gained from each type of media.
Students are also expected to demonstrate an ability to use standard SM terminology and show knowledge of available SM techniques and strategies to promote an organisation, enhance its image and reputation, and measure SM effectiveness.
The research paper should demonstrate students’ understanding of the role of social media in supporting corporate strategies.
Rationale:
Social media has been playing a critical role in the success of organisations. An understanding of how SM can be used to help organisations succeed is a significant skill in today’s media and business worlds. This assessment will help students critically analyse this significant aspect of business success in order to apply such skills in their future professional experiences.

Method:
Research Paper: Approximately 2000 words (excluding cover note, honesty statement, contents page, bibliography and appendix)

Papers are expected to include the below:
– Cover page
– Honesty statement
– Contents page
– Introduction
– Company profile
– Social media analysis (this section can vary depending on your choice of organisations)
– Social and traditional media comparison
– Principles of ethics
– Recommendations
– Bibliography (APA list of books, journals, websites used in the paper)
– Appendix (graphs, pictures, videos, film, print material, transcripts used as evidence)

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