Advertising: Advertisers face challenges when it comes to representing husbands and wives in ads for products such as laundry detergents and vacuum cleaners Custom Essay
1) Advertisers face challenges when it comes to representing husbands and wives in ads for
products such as laundry detergents and vacuum cleaners. Why is this issue challenging in
Asia ? (Include links to websites with relevant print and TV ads to illustrate your discussion).
2). Imagine that you have been hired by cosmetic giant Maybelline to promote its various
product lines in China’s expanding markets. Identify some of the cultural barriers the
company could face – addressing specifically questions about economic conditions, values,
customs, and current product use patterns. Should the company adopt a globalized or
localized campaign? Justify your answer.
3). Compose value statements for the following brands:
a. Abercrombie & Fitch (clothing brand)
b. The Body Shop (cosmetics)
c. Adidas (sports gear)
Make sure you clearly explain what functional, emotional and self-expressive benefits these
brands offer. Show how some of these benefits are used in each brand’s advertising
campaign (provide links to relevant print and TV ads).
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