Benchmarking analysis Custom Essay
Please conduct benchmarking analysis (non financial)for British Airways and Lufthansa Airlines.Also add employee potential by Comparison of the attractiveness of employment in both companies.And add SWOT analysis for both companies and investor potential. For the first part of the report please use the following (Or some)areas
and add different ones where you think it fits:
•MARKET/MARKETING STRATEGIES
•BRAND/BRANDING/REPUTATION
•MARKET SHARE
•LOYALTY/SATISFACTION/SERVICE/RELATIONSHIP-MANAGEMENT
•QUALITY:STANDARDS SPECIFICATION/CONFORMANCE;
•INNOVATION: R&D [EXPENDITURE-PROCESS-OUTCOMES]; NUMBER AND LEAD TIME FOR INTRODUCTION OF NEW PRODUCTS; RATE AND CYCLE OF IMPROVING EXISTING PRODUCTS; LIFE CYCLE
OF PRODUCTS; NETWORK BASED INNOVATION AND OPEN INNOVATION
•CSR (CORPORATE SOCIAL REPSONSIBILITY); ENVIROMENTAL ISSUES; COMMUNITIES; PUBLIC IMAGE
•BUSINESS ENVIRONMENT; LAWS, RULES , REGULATIONS, GENERAL COMPETITION
•SERVICE LEVEL;
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