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You will need to research the Johnson & Johnson Company and identify within the organization, a group such as marketing, operations, finance, distribution which has leveraged big data and analytics to impact their business.

In addition to secondary research and obtaining the annual report, you may need to research the pharmaceutical association to understand the data /analytics applications developed. Your review and analysis will consist of, excluding cover, a 4-5 page paper using basic APA style.

Your paper is to consist of the following sections:

• Company overview – may include top line financials and position in the market.
• Description of the data application including:
  • Department using application
  • Application objectives – solution to a challenge or opportunity
  • Application description and overview
    • Include process cycle of big data
  • Capture, Organize, Integrate, Analyze, Act
    • Possible challenges in obtaining approval and implementing the application.
  • Position along the Big Data Business Model Maturity Index
• Recommendation on how to take the application to the next stage of the Big Data Business Model Maturity Index.

Resources:

• Bill Schmarzo, 2013. Big Data: Understanding How Data Powers Big Business, Wiley
• Johnson & Johnson annual report
• The pharmaceutical associations

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