Branding module: Brand extension of ODEON Custom Essay
– The chosen company: ODEON Cinema
– The brand extension proposal will consist of following: Open-air cinema. Target audience is for edgy, "cool" and young generation.
– The reason for having this brand is extensions is due to cinema industry slowly becoming less attractive, therefore its important to make a seasonal pop-up cinema in open air (with additional possible benefits).
Also should include a brief explanation to why the brand decided to use this new strategy of brand extension, i.e what is wrong with the brand at the moment and why does it need to be enhanced.
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