Business marketing plan – The Hershey's Company Custom Essay
The Project is about The Hershey’s chocolate company Business to business it has to include Strategic management Process as the following:
-Setting Goals and Objectives
-Analysis of the current situation
-SWOT Analysis: Strengths, Weaknesses,Opportunities and Threats
-Strategy design and choice of the best strategy
-Implementation plan design
-Strategy implementation
-Monitoring of environment and performance results
-Analysis of variance from desired performance levels
-Adjustments based on analysis of variance
In addition,· Identify business customers in the early sections of the project and link them with your marketing goals & objectives
·Try to keep all your marketing and situation analysis oriented towards business marketing
·Marketing strategies and implementation should be focused only towards business customers
.Include the result of the pricing in the project.
. Include the 4 p’s : product, Price, Place , Promotion
Please Include an introduction and conclusion. If any points of the chocolate company was difficult to get by searching we have the permission to imagine and put our own thoughts or what we think as long as it is realistic.
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