Unit 3 Business Application Assignment: Marketing Strategy
In this Application Assignment, we will continue to build upon our business research. It is best to use the same business or company that you used in that first two application assignments. But, if your instructor approves, you can select a different company if you like.
Again, do some research on this business and prepare a 1-2 page report. Your report should cover the following points. Use your research to develop your own opinions, interpretations and conclusions about this business. Remember: You must provide a citation for any information you get from your research, but you do not need to cite your own opinions, interpretations and conclusions.
Product/Price/Distribution
- Identify the business.
- Describe the products (goods and services offered) this business offers.
- Identify the target market.
- Briefly describe their pricing strategies.
- Explain how this business distr
Unit 3 Discussion: The Hiring Process
Staffing is probably the most important process that a business must manage. We want a qualified and competent labor force. This means hiring the very best people to work for the business. The first step in the staffing process usually consists of having an applicant complete an application. The application gathers information about the candidate's work history, education, and other such demographic information. "Applications are seldom used for upper level jobs" and most applications are now prepared electronically and are submitted through the company's web site (Ebert & Griffin, 2011, p.152).
After the application is submitted, many employers require candidates to take a series of tests as part of the hiring process; i.e., skills, personality, intelligence, screenings for drugs, background checks, etc. These tests may be administered before or after the interview. In the final stages of the hiring process, benefits and on-the-job training
Congratulations! Your CEO has approved your proposal in the hiring of a new position of Claims Supervisor. There's just one problem; your CEO has told you the "type" of person to hire with an explanation in parenthesis:
Male (supervising mostly men)
Aged 35 (shows experience and maturity)
Single, no children (due to the hours the position will require)
5 Years' experience as Supervisor (less training needed)
From the same industry (familiar with the terminology, vendors, etc.)
Master's degree in Business (Supervisor role)
As the Human Resource Manager for the auto insurance company called Premium Auto Insurance, it is your role and responsibility to ensure qualifications are ethically and legally associated with the position being hired.
You notice your CEO has given you some illegal requirements for the position; but he/she is your CEO and you are new to the position. He/she must know what they are talking about, right? As the Human Resource Manager it is ultimately your responsibil
Assignment 2: LASA—Strategic Analysis: Organizational & Competitive
The goal of conducting a competitor analysis is to gather information about the company’s competitors and systematically formulate a strategy to become the market leader in the industry. In formulating any strategy, it is imperative that the company understand its organizational structure as well as the internal and external forces which could impact their strategic decisions.
Based on the company you chose in the previous module, analyze the organization’s mission, vision, and values, its ability to compete, and the effectiveness of its management team in executing strategy. Some of the factors to be considered in doing this evaluation include the company’s internal resource capabilities, its relative cost position, and its competitive strength.In addition,evaluate the competitive strategy of your selected organization and examine how this s
Assignment 2: LASA—Strategic Analysis: Organizational & Competitive
The goal of conducting a competitor analysis is to gather information about the company’s competitors and systematically formulate a strategy to become the market leader in the industry. In formulating any strategy, it is imperative that the company understand its organizational structure as well as the internal and external forces which could impact their strategic decisions.
Based on the company you chose in the previous module, analyze the organization’s mission, vision, and values, its ability to compete, and the effectiveness of its management team in executing strategy. Some of the factors to be considered in doing this evaluation include the company’s internal resource capabilities, its relative cost position, and its competitive strength.In addition,evaluate the competitive strategy of your selected organization and examine how this s
Assignment 2: LASA—Strategic Analysis: Organizational & Competitive
The goal of conducting a competitor analysis is to gather information about the company’s competitors and systematically formulate a strategy to become the market leader in the industry. In formulating any strategy, it is imperative that the company understand its organizational structure as well as the internal and external forces which could impact their strategic decisions.
Based on the company you chose in the previous module, analyze the organization’s mission, vision, and values, its ability to compete, and the effectiveness of its management team in executing strategy. Some of the factors to be considered in doing this evaluation include the company’s internal resource capabilities, its relative cost position, and its competitive strength.In addition,evaluate the competitive strategy of your selected organization and examine how this s
Assignment 2: Required Assignment 1—Strategic Marketing Recommendations
In this assignment, you will compare and contrast the differences between marketing strategies in a changing competitive environment.
Scenario:
Consumer behavior and competitive market analysis are key initiatives for a marketing manager. With the changing competitive environment of the global marketplace, marketing managers are always in search of evolving markets and underserved profitable niches to provide them with a competitive advantage. Porter’s Five Forces and strategies to overcome the Five Forces are seminal works on competitive advantage.
Select a company and a product in an industry affected by changes in the business environment or in consumer preferences. As a consultant to that company, you are asked to provide strategic marketing recommendations.
Directi
Select the same natural resource/product/service (Dates) from the Week 2 assignment that your target country can use as the basis for international trade and investment activities.
I chose dates as my product.
I have to identify one optimal financing source, private or public, bilateral or multilateral, for this initiative.
600 words
Cite a minimum of 3 peer-reviewed references from the University Library.
Manufacturing Budget Analysis
Tom Emory and Jim Morris strolled back to their plant from the administrative offices of Ferguson & Son Manufacturing Company. Tom is manager of the machine shop in the company's factory; Jim is manager of the equipment maintenance department.
The men had just attended the monthly performance evaluation meeting for plant department heads. These meetings had been held on the third Tuesday of each month since Robert Ferguson, Jr., the president's son, had become plant manager a year earlier.
As they were walking, Tom Emory spoke: “Boy, I hate those meetings! I never know whether my department's accounting reports will show good or bad performance. I'm beginning to expect the worst. If the accountants say I saved the company a dollar, I'm called ‘Sir,’ but if I spend even a little too much—boy, do I get in trouble. I don't know if I can hold on until I retire.”
Tom had just been given the worst evaluation he had ever received in his long car
Assignment 4: Best Practices from SCM, Procurement, and Procurement Systems
Write a one to two (1–2) page paper in which you discuss the single best practice from SCM, procurement, and procurement systems (one from each) and explain how the three can work together.
The format of the paper is to be as follows:
- Typed, double-spaced, New Times Roman font (size 12), one-inch margins on all sides. APA format.
- In addition to the one to two (1–2) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.
