Various Measurement Scales Worksheet
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Archive for the ‘Business’ Category
- Business
- January 27th, 2017
- Business
- January 27th, 2017
Business Law in the work place
Consider how the world of business interacts with the legal realm. What skills does a non-legal person need as an employee?
What legal training do you feel a businessperson needs in order to make good decisions? Please refer to U.S. Bureau of Labor Statistics. What (non-legal) positions there require a more than average understanding of legal issues?
- What are the average salaries of those personnel?
- Do you think you would enjoy liaising with legal personnel for a business?
- Feel free to enliven this paper with personal experience.
- Business
- January 27th, 2017
Research Design 2
Write a 250- to 300-word paper in which you examine the applicability of different marketing research tools to the scenario that you selected
- ( scenario ) An organization is considering introducing a service.
- CVS as the organization and Minute Clinic as a new service
- Explain secondary market search considerations and apply them to the selected scenario.
- No introduction needed just answer the question with in text citation
- Business
- January 27th, 2017
Week 3 Discussion Topic
- Describe a time when you completed a survey of some importance. What was the nature of the survey in the way the questions were asked (e.g. Likert Scale, rating, open ended, etc.) Explain how effective you think the method of asking the questions was effective or ineffective.
- This year's presidential election appears to have featured a very significant failure of market research.
- What do you think went wrong.
- Business
- January 27th, 2017
Using Descriptive Statistics In Marketing
Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company's market research consultant.
Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers.
Write a 525- to 700-word paper in which you:
- Explain the descriptive statistics determined and their direct use in attracting customers.
- Analyze additional information needed to develop a better marketing strategy.
- Assess how you would collect this additional information.
- Business
- January 27th, 2017
Customer Flow and Revenue Presentation
Scenario: Select a Fortune 500 company of your choice (Boeing), and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company's market research consultant.
Prepare a 7- to 10-slide Microsoft® PowerPoint® presentation, with speaker notes & in-text citation.
Address the following in your presentation:
- Provide four facts about the company using descriptive statistics.
- Conduct market research to determine additional business opportunities.
- Recommend two marketing strategies based upon the additional secondary research you conducted.
- Business
- January 27th, 2017
Purpose and Value of Integrated Marketing Communications
Select a product or service from a company with which you are familiar.
Write a 1,050- to 1,400-word paper in which you:
- Analyze the purpose and value of an integrated marketing communications (IMC) plan.
- Briefly introduce the company and its products/services.
- Identify whether the company you investigated has an integrated marketing communications plan
- For a company that has an IMC, explain what specific marketing communications tools are used and describe the value of the plan to the company's overall marketing strategy.
- For a company that does not have an IMC, explain three marketing communications tools it could use and discuss how the use of these tools in an integrated marketing communications strategy would enhance its marketing efforts.
- Business
- January 27th, 2017
discussion starter
In your own words, post a reply (200 to 300 words) for each questions:
- Explain the value of integrated marketing to organizational success.
- What are the different types of marketing analyses tools available for business? How are the outcomes different? How are the different analyses tools important in developing an integrated marketing communication? Provide an example.
- Business
- January 27th, 2017
Trends in Marketing Communications
Write a 1,050- to 1,400-word paper in which you:
- Assess three trends in marketing communications.
- Provide specific examples of each trend with evidence of marketing communications that reflect the trend. Insert screen shots, photos, etc. as proof.
- Evaluate the significance of the trend to the company that has addressed in its communications.
- In Text Citation
- Business
- January 27th, 2017
week 2 discussion starter
In your own words, post a reply (200 to 300 words) to the following questions:
Why is it important to have a unique competitive advantage? Is competitive advantage perceived or real?
Southwest Airlines has remained profitable even during the economic downturn. Do they have a competitive advantage over the other airlines and if so, what is it?
What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?
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