"Having done the data analysis, and secondary data gathering, you basically want to
explain what the brand should do next. What do you recommend the next steps for marketing
should be, and what do you want to make happen. And why. You do that in the presentation, but the report
is your individual views as well. And in more detail."
1) Check the Template
2) Include Tips and Notices from the Lecturer
3) Title can be changes during report.
4) Look at the presentation.
"Having done the data analysis, and secondary data gathering, you basically want to
explain what the brand should do next. What do you recommend the next steps for marketing
should be, and what do you want to make happen. And why. You do that in the presentation, but the report
is your individual views as well. And in more detail."
1) Check the Template
2) Include Tips and Notices from the Lecturer
3) Title can be changes during report.
4) Look at the presentation.
Need to finish "Deliverables" part of the Client Brief.
Client: Junior Achievement
Brand: JA Biztown
Insights: Richard George, president of Junior Achievement of Tampa Bay, says he hopes this course assignment can "harness the great experience at JA Biztown, a building that reaches everyone in the county"
The Deliverables part : Design an innovation campaign to attract potential sponsors and volunteers with digital as the primary channel, supported through physical touchpoints. Campaign should include creative ideas for promotional techniques, media and experience space that maximized marketing communications.
Summary: This case describes a major marketing snafu made by Netflix. In fact, Netflix has made many marketing snafus and each time bounced back stronger, even after losing millions of customers as in this case.
Outcomes: be able to identify how to recover from a marketing misdirection. should be able to identify where theory broke from reality and discuss why this decision was made and how they (Netflix) recovered.
Course Objectives:
· Evaluate market data and competitive analysis to develop specific products and services for regional, national and global customers.
· Evaluate the impact of customer diversity in marketing and distribution of products and services
Your charts MUST be in APA format and you must provide at least 1-2 pages of explanation of the chart data. Your forecast should be at least 2-3 pages.
The case study is to be read and analyzed.
You summarize the case study and then provide some analysis on:
What went right
What went wrong or
What coul
Create a marketing forecasting report for Cloud product. Forecast should include charts and graphs showing projected success by regions, countries or demographics. Discuss how you developed the forecast and any other economic factors that could cause a variance.
Use attachments for reference to incorporate total marketing proposal
Independently Created Case Study
As a portion of the requirements of this class, each student is to interview/survey 3 generations to determine why they buy product X. Analyze the differences in marketing strategies for the different consumer groups. Create “3 customer personas” associated with these buyers. To learn more about personas, please read the PDF article, “Stay Out of the Danger Zone: Using Personas for Content Development.”
You are to utilize and apply the theories that we are learning in this class. Describe / evaluate the experiences in the purchasing process for those you interview. Include value to the buyer, and relevance of what you learned to the study of consumer behavior marketing practices. Who is the product target market (include “personas)? Describe the technology utilized to drive the purchase. How did the store drive traffic to their product ? Give some examples of the influencers involved such as family, cultures, etc. As such, you would apply the
the instructions and the guides are in the attached file.
Write a 750-950 word essay on one of the following topics. Aim for a 5-paragraph essay structure ( introduction with thesis, three or more body paragraphs, and a conclusion). The word count does not include the Works Cited page or formatting.
Write a critical analysis of one of the works from weeks 3 or 4.
Compare and contrast J. Alfred Prufrock and Nick. How are these men alike, different, and representative of the "Modern" man?
Which author this week seems most representative of the Modern viewpoint as you understand it? Explain. Some research on Modernism might be required here! Be sure to identify at least 3 'reasons' or points to explore in the body of your paper. You might examine 3 qualities of Modernism and discuss how those qualities appear in the poetry of ee cummings, for example.
Your essay should be formatted in MLA style, including double spacing throughout. All sources should be properly cited both in the text and on a works cited page. As with most academic writin
Summary: This case describes a major marketing snafu made by Netflix. In fact, Netflix has made many marketing snafus and each time bounced back stronger, even after losing millions of customers as in this case.
Outcomes: be able to identify how to recover from a marketing misdirection. should be able to identify where theory broke from reality and discuss why this decision was made and how they (Netflix) recovered.
Course Objectives:
· Evaluate market data and competitive analysis to develop specific products and services for regional, national and global customers.
· Evaluate the impact of customer diversity in marketing and distribution of products and services
Your charts MUST be in APA format and you must provide at least 1-2 pages of explanation of the chart data. Your forecast should be at least 2-3 pages.
Create a marketing forecasting report for Cloud product. Forecast should include charts and graphs showing projected success by regions, countries or demographics. Discuss how you developed the forecast and any other economic factors that could cause a variance.
Use attachments for reference to incorporate total marketing proposal