- Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:
•Prepare as a word processed document (such as Microsoft Word).
•Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.
•Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.
•Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.
•If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC's virtual library accessible from your LEO classroom or at umuc.edu/library.
400 words
The CEO has done quite a bit of reading in some of the major quality improvement programs that are available to both the company and to its vendor base. He asked you to describe how a company would go about picking one that would work best for it. He specifically asked the following questions:
- What criteria should be used?
- How would you gather information about each kind of program?
- How you would monitor whether the implementation was a success?
- Why do you think there have been a number of these major quality improvement programs over time; in other words, why hasn’t one been accepted as the ideal one?
Recommend atleast one (1) way a business with which you are familar could use social media/buzz marketing to increase sales and awareness (e.f. social media awareness) of your products.
Give your opinion on what a business needs to know about ROIs, KPIs and Web analytics.
In not less than 500 words, describe which firm is the market leader in the industry. Explain what its strengths and weaknesses are. References in APA.
Politics relates to who gets what, when, and how. Politicking bridges at least three other topics in management and organizational behavior: decision making, leadership, and power. Individuals often perceive organizational political actions as primarily negative. This is unfortunate because political incompetence, political naiveté, and the inability or unwillingness to effectively perform required political tasks are all sources of management failure.
Using the Argosy University online library resources, locate at least three different scholarly sources on power, politics, and conflict in the workplace. Discuss the following:
- Can you be an effective manager in a large organization and avoid politics? Explain.
- Does politicking always cause dysfunction in an organization’s operations? Explain.
- Support your positions by citing scholarly references.
Write your initial response in a mini
Using the Argosy University online library resources, select and research at least two other business leaders.
Write an essay that covers the following:
- Identify Steve Jobs’ sources of personal and position power. Justify your reasoning.
- Assess the implications of Steve Jobs’ influence inside and outside the company.
- Utilizing your previous knowledge/experience with different organizations, compare Jobs with at least two other business leaders, analyzing the relationship between each leader’s power and influence inside and outside of their organizations.
- Analyze the Apple case within the political frame presented in Module 4, considering its main characteristics.
Write a 2–3-page paper in Word format. Utilize at least two scholarly sources in support. Your paper should be written in a clear, concise, and organized manner; demonstrat
We market to consumers differently than we do when we market to businesses. There are some marketing basics that are the same but there are also many differences. The decision to buy is derived in different ways and requires a whole different approach from marketers. In this assignment, you are to explain these similarities and differences.
- Compare and contrast the B2C versus B2B Buying Behavior for a current product on the market today. Use the same product for both the B2C and B2B situation.
- Discuss any similarities or differences between the two. Use real-life examples in your analysis.
- Examine how these buying behaviors would affect marketing activities/ strategies.
Exploring the use of social media platforms in creating brand awareness in the U.K electronic industry
Introduce Johnson & Johnson by creating a 4 page report in which you provide an overview of the company and a detailed analysis of one of its products. Your report should provide a thorough, thoughtful description of each of the following items, using the headings below:
Company Overview (maximum one page):
1.Provide the company name, company headquarters location, and type of business.
2.Describe the company's strategic vision and how the company differentiates itself in the marketplace.
3.Provide a brief overview of the company's product lines and markets served.
Product Analysis (3 pages):
Identify one Neutrogena product offered by this company that has the potential to be marketed in a way that could improve the product's standing in the global marketplace.
This might be a product that you believe has been marketed ineffectively, or has been marketed effectively but is missing an opportunity for greater success. (Note: I will have multiple assignments this quarter b
