Corporate-level strategy analysis of J.C. Penney: Diversification: If your firm operates in single business, then analyze its international activities of the firm Custom Essay

Corporate-level strategy analysis of J.C. Penney: Diversification: If your firm operates in single business, then analyze its international activities of the firm

It is very important for the writer to answer below instructions in the analysis.

Corporate-level strategy analysis of J.C. Penney

Corporate-level strategy (Answer either diversification or international activities) (20 points)
1) Diversification: If your firm operates in single business, then analyze its international activities of the firm.
· Identify the businesses the company is in. What is the percentage of the revenue by different businesses?
· How are these businesses related (or unrelated)?
· Do they create additional value in their combination? How? Be specific and detailed. If it is unclear that value is created, try to assess why the firm

might have chosen to enter those businesses.

2) International activities
· What is the percentage of the revenue by geographic areas?
· What is the purpose of the firm’s international activities? To access larger markets? To gain low-cost input costs? To develop new competencies?
· Which of the four strategies (global, transnational, international, multidomestic strategies) is the firm using? Is it the best strategy for it to use?

Why or why not?

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