Food safety and the consumer: Analyse how you think that development of a marketing strategy and the related marketing mix may be used by marketers to help them tailor a product to take account of consumer concerns about food safety Custom Essay

A) Define the following terms, using examples where appropriate:
1-Marketing:
2-Target market:
3-Marketing strategy:
4-Marketing mix:

b) Analyse how you think that development of a marketing strategy and the related marketing mix may be used by marketers to help them tailor a product to take account of consumer concerns about food safety .(for example the promotion of a product may be managed with a view to reassuring consumers about the ingredients used in a food product.

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