Handy Andy, Inc: Customer service problem and what, if anything, should the marketing vice president do about it Custom Essay
Write in APA format. Below is a recommended outline.
1. Cover Page (See APA Sample paper)
2. Introduction
a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body
a. Is this a customer service problem? Why or why not?
b. In the case is the statement, "The factory distributors in these few cities indicated that
they, not Handy Andy, Inc., stood behind the one-year warranty." Is this a problem for
Handy Andy? Why or why not?
c. Assume that the situation described in question 7 is a problem. How should the
marketing vice president deal with it?
4. Conclusion – Summary of main points
a. Lessons Learned and Recommendations
5. References – List the references you cited in the text of your paper according to APA format.
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