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Hofstedeā€™s Cultural Dimensions and Global Marketing: The Moderating Effect of Consumer Age and Gender in China and the United States Custom Essay

This LR should be based on the framework
I will suggest to focus on :
– Culture and Hofstede Frameworks on national cultural dimensions
– Culture and consumer decision making
– culture and international marketing (segmentation, adaptation, Standardization and differentiation)
– the critics to Hofstede frameworks
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