Marketing Plan for a new Organic goods company: new product/brand extension strategy for an existing Organic goods company Custom Essay

You are required to write a Marketing Plan for a new product/brand extension strategy for an existing Organic goods company. Should select a company from the Food industry that never entering organic market. This plan should identify ways in which the company could be introduced to the UK market.

Marketing Plan Structure:
? Executive summary
? Introduction
? Situation analysis internal and external
PESTLE (include table and the impact for each point)
TOWS (include table)
Porter 5 forces (include table)
? Segment – targeting & positioning (marketing intentions)
? Objectives (SMART, marketing, societal)
? Marketing strategy (approach to providing value in order to achieve objectives)
? Marketing programs (describing actions to be implemented)
? Metrics & Implementation controls
? Conclusion

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