O.P.I Nail Polish Custom Essay
Description: THIS IS BRAND MANAGEMENT FINAL PROJECT. 1. VISION STATEMENT 2. MISSION STATEMENT 3.UNIQUE SELLING PROPOSITION(USP)PRODUCT-SERVICE-IDEA 4.THEME-TAG LINE-SLOGAN 5.SWOT 6.STRATEGIC PLANING 7.MARKETING OBJECTIVES 8.TARGET AUDIENCE 9.MARKETING STRATEGY( BRANDING-POSITIONING-CUSTOMER RELATIONSHIP) 10. PLANING (THE SIX P’S)-PRICE-PRODUCT-PROMOTION-PLACE-PEOPLE-POSITIONING-INTERNET-ALTERNATIVE- DISTRIBUTION CHANNELS 11. COMMUNICATIONS PLAN A. ADVERTISING PLANB. MEDIA PLAN C. SALES 12. SALES DETAILS( CUSTOMER SATISFATION) 13.THE IMPLEMENTATION FINANCE 14. EVALUATION 15.INTERNATIONAL(GLOBAL) !!!!! STYLE MLA!!!!!!!
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