Online news analysis: Proponents of online news sites might claim that there are several reasons for media relations professionals to use these technologies Custom Essay

These sites invite a certain level of interactivity: they can be accessed anywhere at any time, and they supply constantly updated information.

Proponents of older media might disagree. Newspaper readers, for example, can write letters to the editor, and both newspapers and radios are easily portable; constant information updates are often irrelevant.

Choose three traditional print or broadcast media outlets, and compare them to their online extensions or websites. For each media outlet, compare online and traditional forms in terms of content, interactivity and specific features such as opinion columns, graphics, advertisements, topics, announcements and editorials. Compare traditional and online versions of each media outlet in terms of news value provided. In your discussion, answer the following questions:

Does the website provide the same news content as the print or broadcast version? What is added to, or omitted from, the website version?
Does the website feature interactive components such as discussion boards or response functions for consumers? Is there a corresponding feature in the traditional medium? Explain.
Which other features are unique to the online or website version, and absent from the traditional version of each media outlet? In turn, which features are unique to the traditional form of the media outlet?
Does the website add value for you as a consumer of news? Do you, or will you seek more of your news online? If so, why? If not, why not?

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