Research based case study assignment: Write a report on Tesco's sale of its Fresh & Easy stores in the USA Custom Essay

Research based case study assignment:
Write a report on Tesco’s sale of its Fresh & Easy stores in the USA. Your report needs to include an executive summary of your findings, an introduction to your report (including the rationale for writing about your chosen angle; what are you going to cover, and in what order), an analysis of the relevant factors leading to the failure of the enterprise (e.g. entry strategy; risk assessment; market analysis, HRM, etc.), a discussion of the exit strategy, a conclusion and recommendations.

Some relevant information is provided in appendix 2 but you will need to use the electronic library resources (e.g. databases of academic journals and practitioner publications; Passport; Nexis) and you can also use the Bloomberg data.

Assessment criteria.

You will be marked on the following criteria:
– Content: demonstrates depth of knowledge and research; detailed analysis; use of academic and practitioner sources to support discussion; application of evidence to draw relevant conclusions; sound recommendations.

– Structure: Clear structure with good signposting throughout; contains an executive summary, a good introduction, main part and conclusion; clear and persuasive argument, logical structure.

– Presentation: clear layout; readable font and appropriate use of paragraphs and headings; professional finish.

– Word count not exceeded.

Some useful information given by the lecturer. (PLEASE READ THIS CAREFULLY)

Analyse some of the relevant factors leading to the failure of Tesco�s Fresh &Easy stores in the USA.

Fresh & Easy in numbers
2007
Year Fresh & Easy began trading
�1bn
The amount Tesco spent building up Fresh & Easy
200
Number of stores in the US
�700m
Revenues from the US arm in 2012/2013
20
Number of years since Tesco last reported a drop in profits before 2013, caused by US withdrawal
�1.2bn
Cost to Tesco of exiting the US
�80m
Amount Tesco will loan to Yucaipa
150
Number of stores Tesco has sold in the Yucaipa deal
4,000
Number of jobs the deal saves
1,000
Number of jobs in the 50 stores not included in the deal

Source: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10299939/Fresh-and-Easy-in-numbers.html (accessed 10/09/2013)

Other useful information:
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10299870/Tescos-Fresh-and-Easy-a-timeline-in-pictures.html?frame=2537633

http://business.time.com/2013/04/18/tale-of-two-supermarkets-why-fresh-easy-flopped-and-fairway-flies-high/

http://www.theguardian.com/business/2013/apr/12/tesco-us-fresh-easy

http://www.businessweek.com/news/2013-09-10/tesco-to-sell-fresh-and-easy-to-burkle-s-yucaipa-in-u-dot-s-dot-exit
Lowe, M. and Wrigley, N. , 2009; Innovation in retail internationalisation: Tesco in the USA. International Review of Retail, Distribution & Consumer Research. Vol. 19 Issue 4, p331-347

 

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