strategy
A core part of this course is an in-depth analysis of a company’s strategy. Before the start of the course, students are expected to have selected one company of their
choice (could be from UAE or global; medium or large size), with either single or multiple product lines.
From the questions below, the writer should prepare a presentation on a Chosen Company.
1. How has the global competitive environment in your industry changed in recent years? Why has it changed? Who and what are the drivers behind the changes? How have
your competitors and your company reacted to those changes?
2. How well has your company developed an organization to compete more effectively globally? What are the impediments you have faced in doing so? What are the lessons
you have learned in the process of developing a global organization? What role does innovation play?
The writer should present the power points on the choice of company – the presentation should cover (1) Industry, (2) Market, (3) Company strategy, and answers to the
questions given above. Pay particular attention to innovation and novelty in products, processes and business models. However, the structure and sequence of the
presentation is left completely to the imagination of the writer. Please do not say, answer to Question 1 etc.; this has to be weaved into a logical flow of the
company’s strategy.
The company that was chosen is Etisalat
I would like the writer to write a description in the note section for each slide to explain the information in the slide
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