(SWOT analysis) Coty Inc and Estee Lauder Companies (Perfume and Beauty) Custom Essay

The research must include the following for both companies.
1:SWOT summaries the strengths, weaknesses, opportunities and threats likely to impact on strategy development.
Internal analysis: STRENGTHS and WEAKNESSES
External analysis: OPPORTUNITIES and THREATS

The Criteria:
Excellent. Outstanding output with only very minor errors. Required knowledge and understanding of appropriate theoretical concepts and their associated analytical techniques are comprehensive in terms of breadth and depth. Analysis, interpretation of research data and application are outstanding as is the ability to compare and contrast the two organisations and the challenges and opportunities they face. Answers are characterised by independent thought, reflection and clarity. Overall output is highly literate, focused and evaluative with sustained arguments. Excellent set of references to relevant sources.

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