The Four P’s

You are the Vice- President of Marketing for Frito Lay Canada. You have just completed a market research study of the Canadian market and discovered some interesting information about the Canadian consumer.

• Canadians are snacking more frequently.
• Snacking is the fasting growing segment      in Canada. 
• Potato chips are the fastest growing snack      item.
• Flavors are the key reason why consumers      are eating more chips.
• Baby Boomers are a target market for      chips.
• Baby Boomers want more gourmet unique      flavors and healthier options.
• Baby Boomers have disposable income and      are shopping at smaller upscale grocery stores. 

Baby Boomers like to snack, however need to watch their consumption intake. 

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