SWOT Paper

New venture opportunity and SWOT analysis paper

As we are studying SWOT analysis in detail, you will invent a new venture company for your week three paper.

Here are the dos and donts of this assignment:

Dont use a business created in a previous class
Don’t use any real company
Do make up the business, the location, the client base, and the product or service
Do review a real companys website for ideas, but the basis of this paper should be your own original ideas
Your introduction should include a description of your company and any details that are important to the reader.  The description of your company should be approximately one page long and include a summary of the business.  The other details can be discussed when you are reviewing each of the SWOT elements.  The final objective of this paper is to prepare a SWOT analysis of your new venture company.

After developing your new venture and describing it thoroughly in the beginning of your paper, provide a thorough SWOT analysis.  Make sure you have included the actual SWOT analysis quad chart listing the strengths, weaknesses, threats, and opportunities.  You can use your own chart, but your paper should include a simple SWOT chart with the four segments.

Finally, discuss each segment thoroughly and explain what you have learned from performing your analysis.

1 A description of your new venture (have a clear introduction)

2 Include a simple quad chart and with the four basic quadrants embedded in your paper

3 A thorough explanation of what you have learned from the analysis, further defining the strengths, weaknesses, opportunities and threats.

4 Monetary information.  You can’t evaluate a new start up for a beauty salon if you don’t include the costs to start up.  How many haircuts would you have to provide customers before you break even each month (of course you can estimate costs)?  For example, you have to purchase equipment (dryers, chairs, etc.) and you have to rent space (or buy space).  What is the monthly rent or mortgage payment and how easily will that be earned each month.  Include all other costs also (payroll, supplies, advertising, etc). Where will the startup money come from?

5- An evaluation based on what you have learned, will you continue your business venture?

You are to support your ideas, arguments, and opinions with independent research, include at least two (2) supporting references or sources (NOT Wikipedia, unknown, or anonymous sources), and format your work in accordance with 7th edition APA formatting which includes:

A Title Page (No running head)
Author name
Institution affiliation
Course number/name
Instructor name
Due date
Page number (top right header)
An Abstract with 150-250 words & 3-5 Keywords
A minimum of 3 FULL pages of written content, Times New Roman, 12 font, 1″ margins, left justified, and
A Reference page
Your Title page, Abstract, and Reference pages do not count towards the 3 full pages of content

NOTE: While this is a management course, it is expected you will adhere to academic standards of writing which include spelling, grammar, and punctuation.


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